Erik Mathes

Search engines are one of the rare online tools that appeal to virtually all demographics, and they're firmly cemented into our digitally connected culture. Over the past 25 years, we've gone from unleashing their vast potential to a time when we take for granted that all things are now "Google-able" and "Bing-able," giving Alphabet and Microsoft direct, disproportionate power and influence over online behavior, content consumption, and culture.

So, you better believe that the advent of generative AI-powered search engines has materialized a hype train of unprecedented proportions...

As Google's algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. For the search engine's 23-plus years of existence, written content has been its bread and butter, historically making up the majority of initial query results that one sees. Yet as the online behemoth's algorithm gets better at understanding search intent, its machine-learning technology is moving beyond merely "reading" blog posts...

How far are you prepared to go with your brand's voice search strategy? As marketers doing our best to leverage the latest tools and capabilities in an ever-evolving technological landscape, it's a question that's growing more urgent every day.

With more than one-third of Americans saying they use voice assistants at least once a month, according to a 2019 eMarketer report, companies looking to future-proof their marketing plans should consider investing in voice search...

If it seems like there's always a new Google algorithm update to worry about, you're not imagining things. On May 4, Google released a core update that shook up the SERPs to a 9.4 out of 10 on SEMrush's volatility sensor in just two days. Then, only a few weeks later, Google announced yet another update in the works regarding page experience. This release will incorporate a new set of ranking metrics known as Core Web Vitals, as well as several other factors that may usher in a new wave of search ranking upheavals...

An in-depth article geared toward CMOs and marketing leaders on why to prioritize voice search strategy amid the pandemic and beyond.

Amidst a flurry of "May the 4th Be With You" memes in celebration of Star Wars Day, a new Google algorithm update was released. We know what you're thinking: Another update? Don't get fired up just yet, though. According to the search engine giant, the May 4 update is more akin to regular maintenance than a rousing shift like last October's BERT....

An article on content marketing awards geared toward marketing leaders.

A pandemic-era article on marketing virtual events geared toward CMOs and marketing leaders for Skyword's Content Standard.

The ultimate Maui, Hawaii, travel guide with 43 ways to eat, explore, and adventure through the idyllic island.

If the ending doesn't sit well with you, at least this delectable Southwestern stew will.

Six Reasons To Smack The $#!t Out Of People Who Buy Kale Chips...

The most in-depth eBook out there on using automated repricing technology to optimize your pricing and build your eCommerce business on Amazon.

Why Cartagena Should Be Your First Taste of South A...